Privacy policy
Privacy Policy
Last updated: August 21, 2025
Brite Oral Care operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Brite Oral Care is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
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Contact details including your name, address, billing address, shipping address, phone number, and email address.
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Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
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Account information including your username, password, security questions, preferences and settings.
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Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
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Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
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Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
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Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
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Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
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Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
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From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
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From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications related to your account, to process purchases, returns, exchanges or transactions, to create and manage your account, arrange shipping, facilitate returns, enable reviews, and personalize your shopping experience.
Marketing and Advertising
We use your information to send marketing communications, promotions, and advertisements, including personalized product recommendations.
Security and Fraud Prevention
We use personal information to authenticate users, ensure secure transactions, detect and investigate fraudulent or malicious activity, and protect public safety.
Communicating with You
We use your personal information to support you, respond to inquiries, and maintain our relationship with you.
Legal Reasons
We may use personal information to comply with the law, respond to legal requests, or enforce our policies.
How We Disclose Personal Information
We may disclose your personal information under the following circumstances:
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With Shopify, vendors, and service providers who perform functions on our behalf (e.g., IT, payment processing, analytics, customer support, fulfillment).
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With business and marketing partners to provide marketing services.
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When you direct or consent to disclosure, such as for shipping or social media integrations.
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Within our corporate group or affiliates.
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In connection with business transactions, legal obligations, litigation, or to enforce our policies or protect rights.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information submitted through the Services may be shared with Shopify and other third parties in various countries.
To learn how Shopify handles personal data, you may review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.
Third Party Websites and Links
The Services may include links to third-party websites. We are not responsible for their content, privacy, or security practices. If you share information on third-party platforms, it may be publicly viewable.
Children's Data
The Services are not intended for children, and we do not knowingly collect data from minors. If a child has provided us with personal information, you may contact us to request deletion.
Security and Retention of Your Information
While we employ security measures, no system is completely secure.
We retain personal information based on business needs, legal obligations, and account requirements.
Your Rights and Choices
Rights may vary based on where you reside and may include:
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Right to Access / Know
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Right to Delete
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Right to Correct
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Right to Portability
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Right to Opt Out of Sale/Sharing for Targeted Advertising
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Communication Preference Management
Residents of the UK or EEA may have additional rights such as:
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Objection to Processing
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Restriction of Processing
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Withdrawal of Consent
You may exercise these rights through the Services or by contacting us.
Complaints
If you have concerns about our data practices, you may contact us or escalate complaints to your local data protection authority.
International Transfers
Your information may be transferred outside your country.
For transfers from the EEA or UK, we rely on approved legal mechanisms such as Standard Contractual Clauses.
Changes to This Privacy Policy
We may revise this Privacy Policy at any time. Updates will be posted with a new “Last updated” date.
Contact
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at: